Edwina Hay
An arts and web professional skilled in search engine optimization (SEO), QA, content management systems (CMS), HTML, XML, JATS DTD, and product management.
e-mail: edwina @ edwinahay.comom
Experience
American Society of Mechanical Engineers, New York, NY, 2018-present
Production Coordinator – XML Specialist
- Providing technical support in Publishing department, reducing incorrect data in content published by engineering society and providing guidance to external vendors and departments.
- Created and maintaining JATS DTD XML markup documentation for ASME external vendors, reducing number of errors received.
- Monitoring deposit reports daily to ensure successful data deposits, promptly addressing returned errors.
- Implementing accessibility standards in ASME XML files as well as JATS for Reuse recommendations.
- Fixed XML files in Journal archive content to address third-party error messages and republished articles to resolve those issues.
- Assisting external vendors in troubleshooting and resolving error messages in Silverchair’s content management system, Zipline, while reporting identified bugs.
- Daily monitoring of deposit reports for successful data deposits and addressing any errors that are returned.
- Acting as lead technical support in the Publishing department to decrease the amount of incorrect data that appears within content published by an engineering society, along with providing technical guidance to external vendors and other departments in the organization.
- Instructing vendors of the proper markup to utilize PIDs such as ROR ID and ORCID.
Springer Nature, New York, NY, 2004–2018
Senior Web Production Editor
- Developed strong relationships with journal editors and proofreaders, translating their requests into actionable code for external vendors, enhancing collaboration and content accuracy.
- Maintained good practice and proactively ensured the high quality of Springer Nature journal websites.
- Proactively maintained high-quality standards for Springer Nature journal websites, ensuring optimal user experience and content integrity.
- Led a project to implement the use of GitHub within the department when migrating from Mercurial, which ceased being supported by the company, and resulted in a more streamlined process for version control for Web Production teams located in New York, London, and Bangalore.
- Led project and product initiatives within and outside the team.
- Processed article XML files from external vendor and ensured DTD validation.
- Created monthly journal table of contents newsletters and distributed them to subscribers via email using Silverpop.
- Used in-house Content Management System to generate article previews and publish content per production schedules for assigned journals.
ADDITIONAL RELEVANT EXPERIENCE
Impose Magazine, Brooklyn, NY 2012-2015
Photo Editor
Served as Photo Editor for the music website Impose Magazine.
- Edited and published galleries from photographers in US and Europe on the Impose website daily using WordPress.
- Successfully revived “Shot by the Band” photo feature making it one of the most popular features on the website and increasing website traffic.
- Coordinated entry for upcoming events for photographers with publicists or booking agents.
- Coordinated three art shows displaying work by Impose photographers in both Brooklyn, NY and Chicago, IL.
Freelance photographer
This is Not a Photograph
- Capturing live music performances, portraits, and events around New York City for various clients.