Edwina Hay
An arts and web professional skilled in search engine optimization (SEO), QA, content management systems (CMS), HTML, XML, JATS DTD, and product management.
e-mail: edwina @ edwinahay.comom
Experience
American Society of Mechanical Engineers, New York, NY, 2018-present
Production Coordinator – XML Specialist
- Providing technical support in Publishing department, reducing incorrect data in content published by engineering society and providing guidance to external vendors and departments.
- Created and maintaining JATS DTD XML markup documentation for ASME external vendors, significantly reducing the number of errors received and standardizing data.
- Daily monitoring of deposit reports to ensure successful data deposits while promptly addressing all errors received.
- Implementing accessibility standards in ASME XML files as well as JATS for Reuse recommendations.
- Fixed XML files in Journal archive content to address third-party error messages and republished articles to resolve those issues.
- Assisting external vendors in troubleshooting and resolving error messages in Silverchair’s content management system, Zipline, while reporting any identified bugs on their behalf in JIRA.
- Daily monitoring of deposit reports for successful data deposits and addressing any errors that are returned.
- Conducting extensive QA work during content migration project when launching new Silverchair platform and during partner publisher aggregation project.
Springer Nature, New York, NY, 2004–2018
Senior Web Production Editor
- Developed strong relationships with journal editors and proofreaders, translating their requests into actionable code for external vendors, enhancing collaboration and content accuracy.
- Maintained good practice and proactively ensured the high quality of Springer Nature journal websites.
- Proactively maintained high-quality standards for Springer Nature journal websites, ensuring optimal user experience and content integrity.
- Led a project to implement the use of GitHub within the department when migrating from Mercurial, which ceased being supported by the company, and resulted in a more streamlined process for version control for Web Production teams located in New York, London, and Bangalore.
- Led project and product initiatives within and outside the team.
- Processed article XML files from external vendor and ensured DTD validation.
- Created monthly journal table of contents newsletters and distributed them to subscribers via email using Silverpop.
- Used in-house Content Management System to generate article previews and publish content per production schedules for assigned journals.
ADDITIONAL RELEVANT EXPERIENCE
Impose Magazine, Brooklyn, NY 2012-2015
Photo Editor
Served as Photo Editor for the music website Impose Magazine.
- Edited and published galleries from photographers in US and Europe on the Impose website daily using WordPress.
- Successfully revived “Shot by the Band” photo feature making it one of the most popular features on the website and increasing website traffic.
- Coordinated entry for upcoming events for photographers with publicists or booking agents.
- Coordinated three art shows displaying work by Impose photographers in both Brooklyn, NY and Chicago, IL.
Freelance photographer
This is Not a Photograph
- Capturing live music performances, portraits, and events around New York City for various clients.